ZDE Academy
Masterclass
Secure your Spot Now for November 7-9, 2025
Our exclusive MasterClass is specifically designed for leaders at municipal, district, and regional levels, especially mayors and lord mayors. In an inspiring and constructive environment, you will benefit from exchanging ideas with experienced municipal leaders and experts from digital practice.
For people who shape and design.
For municipalities that make a difference.
For a future that connects.
Networking and Exchange
Peer-to-peer exchange with experienced colleagues.
Practical
Concrete strategies and practical solutions for your specific challenges.
Tools & Methods
Tried-and-tested tools, concrete methods, and profound expertise to strategically and effectively shape digital transformation in your municipality
BUILDING COMPETENCIES
Understanding Municipal Digitalization: targeted knowledge building for successful and sustainable municipal digitalization.
Achieve more together
– the MasterClass Community
The MasterClass is not just a one-time seminar, but the starting point for a long-term, strong community of “doers”. Our participants become part of an exclusive network that inspires and supports, jointly advancing digital transformation in the municipal sector.
Whether in exchange formats, follow-up events, or collaborative projects – the MasterClass fosters a community that endures.
Digital transformation presents municipalities and their leaders with complex challenges, yet also opens up enormous opportunities. With our MasterClass, we create a space for peer-to-peer exchange, impart practical competencies, and foster inspiring networking. Our goal is to shape and actively live future solutions together with municipal decision-makers.”
Agenda
Q4 2025
Day 1 – Change of Perspective
Individual Arrival
From 2:00 PM
Check-in and Welcome
3:00 PM
Keynote Speech: “the Future of Administration in a Digital World”
Vision of a Digital Municipality, as well as Trends and Best Practices
Georg Würffel and Felix Unseld
Refreshment Break
5:00 PM
Open Discussion round: “Challenges and Experiences in Digitalization”
Thilo Rentschler, CEO of IHK Ostwürttemberg, formerly Lord Mayor
7:00 PM
Joint Dinner
at the venue
Day 2 – Knowledge Building and In-depth Look into Practice
Arrival and Stating Expectations
8:30 AM
Start of the Day: Joint Reflection on the Previous Day
Thilo Rentschler, CEO of IHK Ostwürttemberg, formerly Lord Mayor
9:00 AM
Module 1: “Agile Leadership: Principles and Methods”
Fundamentals of Agile Leadership and their Significance for Administrations
Georg Würffel
Refreshment Break
11:00 AM
Module 2: “Leading in New Work Environments”
How do the new generations think and act and what’s coming our way? Motivation and cultural change in administrations.
Felix Unseld
12:30 PM
Joint Lunch
at the venue
2:00 PM
Module 3: “Sustainability and Digitalization”
Significance for municipal infrastructure and value creation. Digital technologies as a key to sustainability.
Guest Contributions
Refreshment Break
4:00 PM
Peer-to-Peer Exchange: “Learning from other Cities”
How do the new generations tick and what’s coming our way? Motivation and cultural change in administrations.
Felix Unseld
5:30 PM
End of Day: Reflection and Open Questions
at the venue
7:00 PM
Joint Dinner Followed by a Fireside Chat
with a surprise guest
Day 3 – Strategy, Communication, and Financing
Reflection and Exchange
9:30 AM
Module 4: “the Value of Data in Administrations”
Data as a strategic resource: How data can improve decisions.
Georg Würffel
Refreshment Break
11:00 AM
Module 5: “Financing Digital Projects”
Overview of Funding, Business Models, and Sustainable Financing
Felix Unseld
11:00 AM
Final Workshop: Roadmap for Digital Transformation
Development of an individual roadmap for each city
1:30 PM
Joint Lunch
at the venue
Individual Departure
Costs
By participating in the MasterClass, you invest in valuable impulses, practical knowledge, and a strong network – all services at a glance:
✔ All conference documents and seminar materials
✔ Full catering during the event
✔ Lunch and dinner each as a 2-course menu
✔ Coffee, tea, and snacks during refreshment breaks
Masterclass
excl. travel and accommodation
Introductory Price
Valid until August 31, 2025 for Early BirdsThe Venue
The Panoramahotel Waldenburg provides the ideal setting for our MasterClass: Located high above the Hohenloher Land, its special position with a wide view over the landscape creates space for new perspectives, creative ideas, and focused work. Modern conference rooms, first-class service, and a quiet, inspiring environment foster concentrated thinking as well as open exchange among leaders. Whether in the lounge, on the terrace, or during joint evening gatherings – the hotel offers optimal conditions for networking, reflection, and innovation.
Panoramahotel Waldenburg
Hauptstraße 86 | 74638 Waldenburg near Schwäbisch Hall, Germany
We Look Forward to Hearing from You!
Write to us at info[at]digitaleentwicklung.de
or contact us quickly and easily:
Felix Unseld
“Our MasterClass brings together exactly the people who want to actively shape change in municipalities. As a strategy team, we accompany you on the path from vision to implementation – with know-how, experience, and an eye for what’s feasible.”
Georg Würffel
“With the MasterClass, we not only create a place of learning but also a platform for real change. Those who bear responsibility for the future of their municipality will find inspiration, guidance, and strong partnerships here.”
Felix Unseld
“Our MasterClass brings together exactly the people who want to actively shape change in municipalities. As a strategy team, we accompany you on the path from vision to implementation – with know-how, experience, and an eye for what’s feasible.”
Georg Würffel
“With the MasterClass, we not only create a place of learning but also a platform for real change. Those who bear responsibility for the future of their municipality will find inspiration, guidance, and strong partnerships here.”
We Look Forward to Hearing from You!
Write to us at info[at]digitaleentwicklung.de
or contact us quickly and easily:
