1. Data Protection at a Glance

General Information

The following information provides a simple overview of what happens to your personal data when you visit our website. Personal data is any data that can be used to identify you personally. For detailed information on data protection, please refer to our Privacy Policy listed below this text.

Data Collection on our Website

Who is responsible for data collection on this website?

Data processing on this website is carried out by the website operator. You can find their contact details in the imprint of this website.

How do we collect your data?

Your data is collected, on one hand, by you providing it to us. This can be, for example, data you enter into a contact form.

Other data is automatically collected by our IT systems when you visit the website. This primarily includes technical data (e.g., internet browser, operating system, or time of page view). This data is collected automatically as soon as you enter our website.

What do we use your data for?

Some of the data is collected to ensure the website is provided without errors. Other data can be used to analyze your user behavior.

What rights do you have regarding your data?

You have the right to receive information free of charge at any time about the origin, recipient, and purpose of your stored personal data. You also have the right to request the correction, blocking, or deletion of this data. For this and further questions on the subject of data protection, you can contact us at any time at the address given in the imprint. Furthermore, you have a right to complain to the competent supervisory authority.

Furthermore, you have the right to request the restriction the processing of your personal data under certain circumstances. For details, please refer to the Privacy Policy under “Right to Restriction of Processing”.

Analysis Tools and Third-Party Tools

When you visit our website, your browsing behavior can be statistically analyzed. This is primarily done with cookies and various analysis tools. The analysis of your browsing behavior is usually anonymous; your browsing behavior cannot be traced back to you.

You can object to this analysis or prevent it by not using certain tools. Detailed information on these tools and your objection options can be found in the following privacy policy.

2. General Information and Mandatory Disclosures

Data Protection

The operators of these pages take the protection of your personal data very seriously. We treat your personal data confidentially and in accordance with the statutory data protection regulations and this privacy policy.

When you use this website, various personal data are collected. Personal data are data with which you can be personally identified. This privacy policy explains what data we collect and what we use it for. It also explains how and for what purpose this happens.

We point out that data transmission over the Internet (e.g., communication by e-mail) can have security gaps. Complete protection of data from access by third parties is not possible.

Information on the Responsible Party

The responsible party for data processing on this website is:

Zentrum für Digitale Entwicklung GmbH
In der Waage 9
73463 Westhausen, Germany

Phone: +49 7363 9604-30
Email: info[at]digitaleentwicklung.de | Website: www.digitaleentwicklung.de

The responsible party is the natural or legal person who alone or jointly with others decides on the purposes and means of processing personal data (e.g., names, email addresses, etc.).

Revocation of your Consent to Data Processing

Many data processing operations are only possible with your expressed consent. You can revoke consent you have already given at any time. An informal notification by email to us is sufficient for this. The legality of the data processing carried out until the revocation remains unaffected by the revocation.

Right to Object to Data Collection in Special Cases and to Direct Advertising (Art. 21 GDPR)

If data processing is carried out on the basis of Art. 6 para. 1 lit. e or f GDPR, you have the right to object to the processing of your personal data at any time for reasons arising from your particular situation; this also applies to profiling based on these provisions. The respective legal basis on which processing is based can be found in this privacy policy. If you object, we will no longer process your affected personal data unless we can demonstrate compelling legitimate grounds for the processing that override your interests, rights, and freedoms, or the processing serves the assertion, exercise, or defense of legal claims (objection according to Art. 21 para. 1 GDPR).

If your personal data is processed for direct marketing purposes, you have the right to object at any time to the processing of personal data concerning you for the purpose of such marketing; this also applies to profiling to the extent that it is related to such direct marketing. If you object, your personal data will subsequently no longer be used for direct marketing purposes (objection according to Art. 21 para. 2 GDPR).

Right to file a Complaint with the Competent Supervisory Authority

In the event of violations of the GDPR, data subjects have a right to complain to a supervisory authority, in particular in the Member State of their habitual residence, their place of work or the place of the alleged infringement. The right to complain exists without prejudice to any other administrative or judicial remedies.

Right to Data Portability

You have the right to have data that we process automatically on the basis of your consent or in fulfillment of a contract handed over to you or to a third party in a common, machine-readable format. If you request the direct transfer of the data to another controller, this will only be done if it is technically feasible.

SSL or TLS Encryption

This site uses SSL or TLS encryption for security reasons and to protect the transmission of confidential content, such as orders or inquiries that you send to us as the site operator. You can recognize an encrypted connection by the fact that the address line of the browser changes from “http://” to “https://” and by the lock symbol in your browser line.

If SSL or TLS encryption is activated, the data you transmit to us cannot be read by third parties.

Information, Blocking, Deletion, and Correction

Within the framework of the applicable legal provisions, you have the right at any time to free information about your stored personal data, its origin and recipient, and the purpose of data processing and, if applicable, a right to correction, blocking, or deletion of this data. For this and further questions on the subject of personal data, you can contact us at any time at the address given in the impressum.

Right to Restriction of Processing

You have the right to request the restriction of the processing of your personal data. For this, you can contact us at any time at the address given in the impressum. The right to restriction of processing exists in the following cases:

• If you dispute the accuracy of your personal data stored with us, we usually need time to verify this. For the duration of the review, you have the right to request the restriction of the processing of your personal data.
• If the processing of your personal data was/is unlawful, you can request the restriction of data processing instead of deletion.
• If we no longer need your personal data, but you need it for the exercise, defense or assertion of legal claims, you have the right to request the restriction of the processing of your personal data instead of deletion.
• If you have lodged an objection pursuant to Art. 21 para. 1 GDPR, a balancing of your and our interests must be carried out. As long as it has not yet been determined whose interests prevail, you have the right to request the restriction of the processing of your personal data.

If you have restricted the processing of your personal data, this data – apart from its storage – may only be processed with your consent or for the assertion, exercise or defense of legal claims or for the protection of the rights of another natural or legal person or for reasons of an important public interest of the European Union or a Member State.

3. Data Collection on our Website

Cookies

Some of the internet pages use so-called cookies. Cookies do not cause any damage to your computer and do not contain viruses. Cookies serve to make our offer more user-friendly, effective, and secure. Cookies are small text files that are stored on your computer and saved by your browser.

Most of the cookies we use are so-called “session cookies”. They are automatically deleted after your visit. Other cookies remain stored on your device until you delete them. These cookies allow us to recognize your browser on your next visit.

You can set your browser to inform you about the setting of cookies and to allow cookies only in individual cases, to exclude the acceptance of cookies for certain cases or generally, and to activate the automatic deletion of cookies when closing the browser. If cookies are deactivated, the functionality of this website may be limited.

Cookies that are necessary for carrying out the electronic communication process or for providing certain functions you desire (e.g., shopping cart function) are stored on the basis of Art. 6 para. 1 lit. f GDPR. The website operator has a legitimate interest in storing cookies for the technically error-free and optimized provision of its services. Insofar as other cookies (e.g., cookies for analyzing your browsing behavior) are stored, these are treated separately in this privacy policy.

Server Log Files

The provider of the pages automatically collects and stores information in so-called server log files, which your browser automatically transmits to us. These are:

• Browser type and browser version
• Operating system used
• Referrer URL
• Hostname of the accessing computer
• Time of the server request
• IP address

This data is not merged with other data sources.

The collection of this data is based on Art. 6 para. 1 lit. f GDPR. The website operator has a legitimate interest in the technically error-free presentation and optimization of his website – for this purpose, the server log files must be recorded.

Contact Form

For this purpose, we use Caldera Forms. If you send us inquiries via the contact form, your information from the inquiry form, including the contact details you provided there, will be stored by us for the purpose of processing the inquiry and for any follow-up questions. We will not share this data without your consent.

The processing of the data entered into the contact form is therefore exclusively based on your consent (Art. 6 para. 1 lit. a GDPR). You can revoke this consent at any time. An informal notification by email to us is sufficient for this. The legality of the data processing operations carried out until the revocation remains unaffected by the revocation.

The data you enter in the contact form will remain with us until you request its deletion, revoke your consent for storage, or the purpose for data storage ceases (e.g., after your inquiry has been processed). Mandatory legal provisions – especially retention periods – remain unaffected.

Newsletter

If you wish to subscribe to the newsletter offered on the website, we require your email address and information that allows us to verify that you are the owner of the provided email address and agree to receive the newsletter.
To ensure consensual newsletter delivery, we use the so-called double opt-in procedure. In this process, the potential recipient can be added to a distribution list. The user then receives a confirmation email, allowing them to legally confirm the registration. Only if the confirmation is made will the address be actively added to the distribution list.
We use this data exclusively for sending the requested information and offers.
Newsletter2Go is used as the newsletter software. Your data will be transmitted to Newsletter2Go GmbH. Newsletter2Go is prohibited from selling your data and from using it for purposes other than sending newsletters. Newsletter2Go is a German, certified provider that was selected according to the requirements of the General Data Protection Regulation and the Federal Data Protection Act.
Further information can be found here: https://www.newsletter2go.de/informationen-newsletter-empfaenger/
You can revoke your consent to the storage of data, the email address, and its use for sending the newsletter at any time, for example, via the “unsubscribe” link in the newsletter.
The data protection measures are subject to constant technical updates, which is why we ask you to regularly inform yourself about our data protection measures by reviewing our privacy policy.

Inquiry by Email, Phone, or Fax

If you contact us by email, phone, or fax, your inquiry, including all personal data resulting therefrom (name, inquiry), will be stored and processed by us for the purpose of handling your request. We will not share this data without your consent.

The processing of this data is based on Art. 6 para. 1 lit. b GDPR, insofar as your inquiry is related to the fulfillment of a contract or is necessary for the implementation of pre-contractual measures. In all other cases, the processing is based on your consent (Art. 6 para. 1 lit. a GDPR) and/or on our legitimate interests (Art. 6 para. 1 lit. f GDPR), as we have a legitimate interest in the effective processing of inquiries addressed to us.

The data you send us via contact inquiries will remain with us until you request its deletion, revoke your consent for storage, or the purpose for data storage ceases (e.g., after your request has been processed). Mandatory legal provisions – especially statutory retention periods – remain unaffected.

Processing of Data (Customer and Contract Data)

We collect, process, and use personal data only if it is necessary for the establishment, content design, or modification of the legal relationship (inventory data). This is done on the basis of Art. 6 para. 1 lit. b GDPR, which permits the processing of data for the fulfillment of a contract or pre-contractual measures. We collect, process, and use personal data about the use of our internet pages (usage data) only insofar as this is necessary to enable the user to use the service or to bill for it.

The collected customer data will be deleted after completion of the order or termination of the business relationship. Statutory retention periods remain unaffected.

 

Data Collection and Transmission upon Contract Conclusion and for Service Provision

To provide our services, we collect personal data with every order. As required by law, we delete all personal data at the latest by the end of the calendar year following the termination of the contractual relationship, unless there are special reasons (e.g., objections to invoices or compliance with contractual terms) or legal provisions, particularly tax or commercial law, that prevent this in individual cases.

We only transmit personal data to third parties if this is necessary, agreed upon, or commissioned within the scope of contract processing. This includes, but is not limited to:

• credit institutions, credit card companies, or payment service providers required for payment processing
• service providers commissioned for dunning and debt collection
• service providers commissioned for credit checks
• information services for combating abuse

No further transmission of data takes place, or only if you have expressly consented to the transmission. Your data will not be passed on to third parties without express consent, for example, for advertising purposes.

The basis for data processing is Art. 6 para. 1 lit. b GDPR, which permits the processing of data for the fulfillment of a contract or pre-contractual measures.

4. Analysis Tools and Advertising

Google Analytics

This website uses functions of the web analytics service Google Analytics. The provider is Google Ireland Limited (“Google”), Gordon House, Barrow Street, Dublin 4, Ireland.

Google Analytics uses so-called “cookies”. These are text files that are stored on your computer and enable an analysis of your use of the website. The information generated by the cookie about your use of this website is usually transmitted to a Google server in the USA and stored there.

The storage of Google Analytics cookies and the use of this analysis tool are based on Art. 6 para. 1 lit. f GDPR. The website operator has a legitimate interest in analyzing user behavior to optimize both its web offering and its advertising.

Browser Plugin

You can prevent the storage of cookies by setting your browser software accordingly; however, we point out that in this case, you may not be able to use all functions of this website to their full extent. You can also prevent Google from collecting the data generated by the cookie and related to your use of the website (incl. your IP address) and from processing this data by Google by downloading and installing the browser plugin available at the following link: https://tools.google.com/dlpage/gaoptout?hl=de.

Objection to Data Collection

You can prevent the collection of your data by Google Analytics by clicking on the following link. An opt-out cookie will be set that prevents the collection of your data on future visits to this website: Disable Google Analytics.

More information on how Google Analytics handles user data can be found in Google’s privacy policy: https://support.google.com/analytics/answer/6004245?hl=de.

Storage Duration

Data stored by Google at user and event level, linked to cookies, user IDs (e.g., User ID) or advertising IDs (e.g., DoubleClick cookies, Android advertising ID), will be anonymized or deleted after 14 months. Details can be found at the following link: https://support.google.com/analytics/answer/7667196?hl=de

Usercentrics Consent Management Platform

This is a consent management service.

Company processing the data

Usercentrics GmbH

Sendlinger Str. 7, 80331 Munich, Germany

DATA PROCESSING PURPOSES

This list represents the purposes of data collection and processing. Consent is only valid for the stated purposes. The collected data cannot be used or stored for any purpose other than those listed below.

• Compliance with legal obligations
• Storage of consent

TECHNOLOGIES USED

This list contains all technologies with which this service collects data. Typical technologies are cookies and pixels placed in the browser.

• Accept cookies
• Local storage

DATA COLLECTED

This list contains all (personal) data collected by or through the use of this service.

• Device information
• Browser information
• Anonymized IP address
• Opt-in and opt-out data
• Date and time of visit

LEGAL BASIS

The legal basis for the processing of personal data required under Art. 6 para. 1 sentence 1 GDPR is stated below.

• Art. 6 para. 1 sentence 1 lit. c GDPR

PLACE OF PROCESSING

European Union (consent database is located in Belgium)

DURATION OF DATA STORAGE

The retention period is the period during which the collected data is stored for processing. The data must be deleted as soon as it is no longer needed for the stated processing purposes.

The consent data (given consent and revocation of consent) will be stored for three years. Data export will take place after the termination of the contract.

DATA RECIPIENTS

• Usercentrics GmbH

DATA PROTECTION OFFICER

Below you will find the email address of the data protection officer of the processing company.

datenschutz@usercentrics.com

Click here to read the data processor’s privacy policy: https://usercentrics.com/privacy-policy/

 

5. Plugins and Tools

YouTube with Enhanced Data Protection

Our website uses plugins from the YouTube website. The operator of the pages is Google Ireland Limited (“Google”), Gordon House, Barrow Street, Dublin 4, Ireland.

We use YouTube in extended data protection mode. According to YouTube, this mode means that YouTube does not store any information about visitors to this website before they watch the video. However, the extended data protection mode does not necessarily exclude the transfer of data to YouTube partners. For example, YouTube establishes a connection to the Google DoubleClick network, regardless of whether you watch a video.

As soon as you start a YouTube video on our website, a connection to the YouTube servers is established. The YouTube server is then informed which of our pages you have visited. If you are logged into your YouTube account, you enable YouTube to directly associate your surfing behavior with your personal profile. You can prevent this by logging out of your YouTube account.

Furthermore, after starting a video, YouTube may store various cookies on your device. With the help of these cookies, YouTube can obtain information about visitors to our website. This information is used, among other things, to collect video statistics, improve user-friendliness, and prevent fraud attempts. The cookies remain on your device until you delete them.

If applicable, further data processing operations may be triggered after starting a YouTube video, over which we have no influence.

The use of YouTube is in the interest of an appealing presentation of our online offers. This constitutes a legitimate interest within the meaning of Art. 6 para. 1 lit. f GDPR.

Further information on data protection at YouTube can be found in their privacy policy at: https://policies.google.com/privacy?hl=de.

Google Web Fonts

This site uses so-called Web Fonts, provided by Google, for the uniform display of fonts. When you access a page, your browser loads the required Web Fonts into your browser cache to display texts and fonts correctly.

For this purpose, the browser you are using must connect to Google’s servers. This gives Google knowledge that our website has been accessed via your IP address. The use of Google Web Fonts is in the interest of a uniform and appealing presentation of our online offerings. This constitutes a legitimate interest within the meaning of Art. 6 para. 1 lit. f GDPR.

If your browser does not support Web Fonts, a standard font from your computer will be used.

Further information on Google Web Fonts can be found at https://developers.google.com/fonts/faq and in Google’s privacy policy: https://policies.google.com/privacy?hl=de.

Adobe Fonts

Our website uses Web Fonts from Adobe for the uniform display of certain fonts. The provider is Adobe Systems Incorporated, 345 Park Avenue, San Jose, CA 95110-2704, USA (Adobe).

When you access our pages, your browser loads the required fonts directly from Adobe to display them correctly on your device. Your browser establishes a connection to Adobe’s servers in the USA. This gives Adobe knowledge that our website has been accessed via your IP address. According to Adobe, no cookies are stored when providing the fonts.

Adobe is certified under the EU-US Privacy Shield. The Privacy Shield is an agreement between the United States of America and the European Union that is intended to ensure compliance with European data protection standards. Further information can be found at: https://www.adobe.com/de/privacy/eudatatransfers.html.

The use of Adobe Fonts is necessary to ensure a uniform typeface on our website. This constitutes a legitimate interest within the meaning of Art. 6 para. 1 lit. f GDPR.

Further information on Adobe Fonts can be found at: https://www.adobe.com/de/privacy/policies/adobe-fonts.html.

Adobe’s privacy policy can be found at: https://www.adobe.com/de/privacy/policy.html

Google Maps

This page uses the Google Maps map service via an API. The provider is Google Ireland Limited (“Google”), Gordon House, Barrow Street, Dublin 4, Ireland.

To use the functions of Google Maps, it is necessary to store your IP address. This information is usually transmitted to a Google server in the USA and stored there. The provider of this site has no influence on this data transfer.

The use of Google Maps is in the interest of an appealing presentation of our online offerings and easy findability of the locations we have indicated on the website. This constitutes a legitimate interest within the meaning of Art. 6 para. 1 lit. f GDPR.

More information on the handling of user data can be found in Google’s privacy policy: https://policies.google.com/privacy?hl=de.

Google reCAPTCHA

We use “Google reCAPTCHA” (hereinafter “reCAPTCHA”) on our websites. The provider is Google Ireland Limited (“Google”), Gordon House, Barrow Street, Dublin 4, Ireland.

reCAPTCHA is intended to check whether data entry on our websites (e.g., in a contact form) is done by a human or by an automated program. To do this, reCAPTCHA analyzes the behavior of the website visitor based on various characteristics. This analysis begins automatically as soon as the website visitor enters the website. For the analysis, reCAPTCHA evaluates various information (e.g., IP address, duration of the website visitor’s stay on the website, or mouse movements made by the user). The data collected during the analysis is forwarded to Google.

reCAPTCHA analyses run completely in the background. Website visitors are not informed that an analysis is taking place.

Data processing is carried out on the basis of Art. 6 para. 1 lit. f GDPR. The website operator has a legitimate interest in protecting its web offerings from abusive automated spying and from SPAM.

Further information on Google reCAPTCHA and Google’s privacy policy can be found at the following links: https://policies.google.com/privacy?hl=de and https://www.google.com/recaptcha/intro/android.html.

WPMU DEV

Privacy Policy for the Use and Application of WP Smush / Smush Image Compression and Optimization

The plugin “WP Smush / Smush Image Compression and Optimization” is a service for automatically adjusting the resolution and reducing the size of images/photos and graphics.

The developer of the plugin “WP Smush / Smush Image Compression and Optimization” is WPMU DEV, Incsub LLC, Suite 301, 15-17 Park Street, South Melbourne, Victoria 3205, Australia.

All images/photos and graphics uploaded by me exclusively to my website are a) uploaded to the server of WPMU DEV, Incsub LLC by “WP Smush / Smush Image Compression and Optimization”, b) optimized on the server of WPMU DEV, Incsub LLC, and c) delivered back to my server. The data on WPMU DEV, Incsub LLC’s servers are deleted immediately after optimization https://wordpress.org/support/topic/does-wp-smush-track-or-collect-data/. Personal data is not collected by “WP Smush / Smush Image Compression and Optimization”.

“WP Smush / Smush Image Compression and Optimization” is open-source software. Further information and the applicable privacy policy of “WP Smush / Smush Image Compression and Optimization” can be found at https://premium.wpmudev.org/project/wp-smush-pro/.

WooCommerce WooCommerce Germanized

Our website uses the WooCommerce and WooCommerce Germanized plugins to ensure the smooth technical sale of products. This is a local plugin. No personal data is transferred to WooCommerce.

CaptainForm

We use the CaptainForm service on our website, which is operated by 123 FormBuilders, Flavia Palace, Vladimirescu n° 10, Ground Floor 300195, Timisoara, Romania, EU. With the help of this service, we can create and evaluate online forms, for example, for event feedback and registrations. For this purpose, the data you enter in the form or survey is transferred to CaptainForm’s servers and stored in our user account.

Within the scope of voting, we can directly view and evaluate the submitted email addresses or forward them to us in other output formats. We only use the entered data for the purpose specified in the consent you have given. The data will not be passed on to third parties. The service itself does not have access to this data.

You can find more details in CaptainForm’s privacy notices at https://www.captainform.com/privacy-policy/.

The legal basis for this processing results from your given consent according to Art. 6 para. 1 sentence 1 lit. a GDPR.

 

7. Disclosure to Third Parties for Payment Processing

 

We only disclose your personal data to third parties (subcontractors) to the extent necessary for the processing of an order (payment and delivery, and returns if applicable) that we have commissioned, and who are only permitted to use this data for the intended purpose. Otherwise, your personal data will not be transmitted to any third party. We only use your data for the purpose for which it was provided to us.

– PayPal

If you pay via PayPal, we transmit your payment data to PayPal (Europe) S.a.r.l. et Cie, S.C.A., 22-24 Boulevard Royal, L-2449 Luxembourg (“PayPal”), as part of the payment processing. This transmission is carried out in accordance with Art. 6 para. 1 lit. b GDPR and only to the extent necessary for payment processing.
Further data protection information, including on the credit agencies used, can be found in PayPal’s privacy policy: https://www.paypal.com/de/webapps/mpp/ua/privacy-full
You can object to this processing of your data at any time by sending a message to PayPal. However, PayPal may still be entitled to process your personal data if this is necessary for contractual payment processing.

– Stripe

If you have chosen a payment method from the payment service provider Stripe, payment processing is handled by the payment service provider Stripe Payments Europe Ltd., 1 Grand Canal Street Lower, Grand Canal Dock, Dublin, Ireland, to whom we transmit the information you provided during the order process, along with information about your order (name, address, account number, bank code, possibly credit card number, invoice amount, currency, and transaction number) in accordance with Art. 6 para. 1 lit. b GDPR. The transmission of your data is exclusively for the purpose of payment processing with the payment service provider Stripe Payments Europe Ltd. and only to the extent necessary for this purpose. Further information on Stripe’s data protection can be found at the URL https://stripe.com/de/privacy#translation.